- Tech Insights
Barbara Buhr, VP, Managing Director of Global Sourcing at DXL Group, is an accomplished Senior Executive and Product Development/ Supply Chain Specialist with more than 27 years of success spanning retail, supply chain, and textile apparel manufacturing. DXL has leveraged Barbara’s extensive experience across their organization to build upon their private label brand development, implement systems and process improvement, and develop speed to market strategies to react to business. Her deep knowledge of global manufacturing has enabled the company to pivot production and manufacturing into emerging global economies.
By leveraging Barbara’s global sourcing and manufacturing expertise - DXL can provide a highly unique value-based product with a universal fit and best in class quality for the Big & Tall guy. Fit and Quality is the secret sauce to our company – it is their Intellectual Property. Barbara and the DXL Global Sourcing team ensures that their garment construction includes DXL fit specifications and construction details to guarantee they deliver a product that is built to last.
“Destination XL Group, Inc. is the largest Omni-Channel specialty retailer of Big & Tall Men's Apparel. The company currently has 200+ DXL retail and outlet stores in operation across every major metropolitan market in the continental United States, with two stores located in Canada.”
Destination XL Group, Inc. is the largest Omni-Channel specialty retailer of Big & Tall Men's Apparel. The company currently has 200+ DXL retail and outlet stores in operation across every major metropolitan market in the continental United States, with two stores located in Canada. With more than 2,000 private label and name-brand styles to choose from, Big & Tall customers are provided with a unique blend of wardrobe solutions not available at traditional retailers. DXL provides a unique fit and highly differentiated product for the Big and Tall gentleman with best-in-class quality and great value.
DXL offers timeless brands like Polo Ralph Lauren, Brooks Brothers, Lacoste, Reebok, Levi's, Cutter & Buck, and Nautica. “We also celebrate designer labels like Michael Kors, True Religion, Lucky Brand Jeans, Robert Graham, and Cole Haan,” adds Barbara. “DXL's own brands, include Oak Hill, Harbor Bay, Synrgy, and True Nation, which gives the Big & Tall guy exclusive options. DXL is the only retailer that carries these designer clothing in our true Big & Tall sizes.” With most sizes available – Waists 38-64, Big Sizes XL-7XL, Tall Sizes XLT-6XLT, plus shoes in extended sizes 10-16 and widths to 5E. “We even offer accessories in XL sizes to fit our guy, creating a lifestyle offering for our customer, allowing them to put together the perfect wardrobe which has never been easier for the Big & Tall guy,” she adds.
The company is currently partnering with Clo 3-D Software Company to design and fit virtually on 3-D avatars. “We formed this partnership prior to COVID-19 and now it could not be more essential to our business to have this technology. We are also partnering with Formcut 3-D Measurement Scanning Technology for Apparel,” says Barbara. “This is still in its infancy stage – but we believe that this will become part of the future of retail and DXL will continue to be the leader in the Big & Tall industry.”
As the leader of Big and Tall in the retail Industry – Barbara has led the way to establish a Big and Tall Wholesale Division where DXL is the licensed manufacturer of Big & Tall clothing for other leading retailers. By leveraging the DXL Technical Design and Global Sourcing teams - DXL has created a universal fit in a garment that will withstand more weight and pressure than a normal size garment. This considers all garment features to ensure that the proportions, trim, and make aspects are appropriate to this guest. “I am very proud of the partnerships that I have within the DXL Leadership Team. The management team at DXL is an extremely talented diverse group of individuals with mixed skill sets and strengths who have effectively navigated the company thru very challenging moments with grace and integrity ensuring that we have a company and a future to look forward to and continue to service our customer,” adds Barbara.IE
VP, Managing Director of DXL Group
Destination XL Group, Inc. (DXL Group) is the largest specialty retailer of men’s XL apparel. We operate over 300 stores across the country – including DXL Men's Apparel and Casual Male XL locations – plus a multi-channel website. Our corporate headquarters and distribution center are located in Canton, MA. At DXL Group, work toward one common goal – to inspire confidence in our guests and provide them with the ultimate shopping experience. We foster an environment of creativity, progressive thinking, team spirit, and the determination to challenge ourselves, as well as those around us. Our people are the reason for the success we are today!