Patric Greer, CFO of Edkey, Top 10 Admired Leaders of 2022

Chris Muller
VP of Personal Finance
XLMedia


Patric Greer, CFO of Edkey

"A trustworthy leader fosters staff confidence”

I try to be a role model for my team members by being a servant leader. I believe that this type of leadership style allows team members to feel more empowered and motivated to achieve their goals. I also try to be accessible to my team members and am always willing to listen to their feedback and concerns. Chris Muller, VP of Personal Finance at XLMedia, says.

He places a lot of emphasis on creating an environment where people feel comfortable speaking up and sharing their ideas, regardless of their level within the company. He also tries to be very open and transparent with his team, sharing both successes and failures. He believes that this type of transparency helps create a sense of ownership and accountability among team members. Finally, he always tries to embody the values of servant leadership, which puts the needs of others before his own, creating a more positive and productive work environment.

My team is empowered to solve problems. In fact, I prefer that they do so whenever possible. I believe that this allows them to take ownership of their work and also develop their problem-solving skills. This, in turn, makes them more effective and efficient employees. We let employees lead projects and teams. I also encourage them to work with different people across the organization to gain a broader understanding of how the company works. This helps them build relationships and understand company objectives, says Chris.

We've been using a lot of AI and machine learning to help us optimize our content and improve our user experience. I think the future of XLMedia will be very exciting. We're continuing to invest in new technologies and platforms that will allow us to reach more people and connect with them in new and innovative ways. Our focus on creating a great user experience is our key differentiator. Our easy-to-use, engaging products set us apart from other publishers. We're always looking for new ways to monetize our products, which keeps us competitive. Our dedicated team is another key to our success.

I always make it a point to understand a client’s business and what they hope to achieve with my solutions. My clients have been able to benefit from my expertise in finance and investments. For example, one of my clients is a new fintech that wanted to get brand exposure. We worked together on a unique way of crafting in-depth content through investigative journalism to highlight the value the company brings to readers of that particular piece. This helped the company get its name out there and increase its visibility among consumers. I'm happy to say that our turnover for the last quarter and year was very low. In fact, over the past year, nearly the entire team has turned over, but that was intentional as we've moved to a completely new strategy. While I'm proud of our low turnover, it's not something I take for granted. It's taken a lot of hard work to get to this point, and I know that we can't afford to let our guard down. We need to continue to invest in our people and ensure that they feel supported in their roles. Only then will we be able to continue keeping our turnover low, Chris adds.

The most pressing issue is balancing operational efficiency with future-focused growth. It's important to balance short-term and long-term goals and make sure day-to-day operations don't impede future success. We must plan for the future and meet our current obligations. Striking a balance can be difficult, but it's crucial for growth and success.

Future generations need to learn personal finance basics. By teaching kids budgeting, saving, and investing, we give them success tools. Knowledge is power in personal finance. People will be better off if they know how money works. Kids need to learn about money, too. Start teaching your children about personal finance when they are young. Start with counting money and knowing coin and bill values. Teach older kids about budgeting, saving, and investing. The earlier you start learning about personal finance, the better. Teaching kids about money helps them become responsible adults who can manage their money. Please talk to your kids about money—it will benefit them. IE


Company

XLMedia

Management

Chris Muller
VP of Personal Finance
XLMedia

Description

TXLMedia’s revenue is driven by highly engaged, returning audiences that attract high-value advertisers.


Admired Leaders Magazine