“Armed with a Desire to Excel”

Christine Stoffel-Moffett, Head of Enterprise Technology, NASCAR, is the innovative force behind the company’s technology strategy and NASCAR’s future-forward vision. When Christine joined the NASCAR organization in 2020, she rose to the challenge to re-imagine how NASCAR would leverage technology across its IT departments, business operations, financial and accounting departments, sales departments, HR departments, security departments, fan engagement, ticketing, and 15 NASCAR and IMSA racetracks from East Coast to West Coast.

Christine brought to NASCAR qualities they were missing in a technology leader such as global sports industry knowledge, operational minded, strategy-focused, digital transformation mindset, cloud centric for business efficiencies, and an over-arching outsiders-perspective of how to re-invent the racing industry through technology.

Christine knows that a good leader is not just about technology and strategy but a deeper human side to leading. The essential qualities Christine brought as a leader to lead the enterprise technology team to new heights of success were compassion, empathy, integrity, collaboration, listening skills infused with positive energy. The technology staff needed to feel and see in their leader for each of the 70 people on her technology team to have a renewed energy and a new purpose at NASCAR to make a difference.

Christine brought to NASCAR a thirty-year career in technology with vast experiences across an array of industries as the medical and pharmaceutical industry, construction, mortgage, technology manufacturing, LED, digital signage, experiences in the legal industry, as well as 17 years of expertise from the sports and entertainment industry.

"Escalating the Speed of Innovation and Digital Transformation at NASCAR and across the Sports & Entertainment Industry"

Besides the typical technology leader, Christine brought to NASCAR are an operational focus, sales, sponsorship sales, marketing, entrepreneurship, consulting, advisory, people skills, excellent communication, digital transformation, data strategy, and 15 years of coaching and mentoring.

Through these various industry experiences combined with being an entrepreneur at heart, founding and owning several successful, global companies, Christine quickly embedded a new culture across her technology organization of empowerment, ownership, excitement, and as many people across NASCAR state about Christine, “she is a breath of fresh air!”

Christine says, “Becoming an inspirational leader does not happen overnight, it’s a culmination of many, many years of listening to those around you, showing empathy, compassion, kindness, reading leadership books, maturity and wisdom, always seeking knowledge to be a better person every day and most importantly… honest introspection with a willingness to change and evolve to be the best version of ourselves.”

“I love to mentor people, both men and women, especially younger staff to become great leaders of the future… they are our world’s future. Everyone has a different definition of success. My version of success is when I have positively impacted people’s lives, helped them to evolve to be an amazing version of themselves and hopefully open their eyes to life’s possibilities of a new journey for them that they may have not considered. This full-fills my purpose for why I am here and this to me is success.”

Christine believes that leadership is not about oneself but about being selfless and serving those around her to the best of her ability. Her advice to those wanting to become an inspirational leader is to be “real” with everyone, live with passion, integrity and demonstrate kindness and compassion in everything you do in life. “Embody and organically embed a culture of collaboration, transparency, consistency, trust, and strong business ethics across your organization.”

Christine envisioned a unique opportunity for NASCAR when she became the sport's head of enterprise technology 20 months ago. Christine envisioned a new NASCAR-centered community for the tech industry that leveraged the sport’s long history of pushing technological boundaries and collaborating around innovative ideas. “I developed the idea from the company I had been running for the last 15 years and to use the methodology I had developed for business success and bring this expertise and knowledge to NASCAR,”

She founded and ran the Sports & Entertainment Alliance in Technology (SEAT). “SEAT was created as a community focused conference platform dedicated to the global sports and entertainment technology, digital, CRM and fan engagement leaders. Thousands of Sport Leaders from across the world would come together each year to collaborate at an annual SEAT event sharing experiences, learning and pivoting the sports industry to new heights year after year.” Stoffel-Moffett founded SEAT and has served as its CEO until this year. IE