Patric Greer, CFO of Edkey, Top 10 Admired Leaders of 2022

Joe Burton
Founder
ROI Marketplace


Patric Greer, CFO of Edkey

"Align success and happiness”

ROI Marketplace is a digital agency that focuses on Native Advertising and generally regarded as the top native agency in the world. ROI takes a full-service approach to fully manage our clients’ native presence in the world, as stated by Joe Burton, Founder of ROI Marketplace. We handle all day-to-day campaign management as well as copywriting, landing page design, and even video. Hiring ROI is equivalent to hiring an entire internal team at a fraction of the cost, adds Joe.

Although Joe has never seen himself as a role model, he makes an effort to be an example of hard work and dedication. He appreciates every member of his team and is fully aware that they all perform their duties far more competently than he ever could. He would never ask anyone in his team to do work that he would not do himself.

I've always wanted to manage a laid-back company where people want to work. Joe says, "I think culture is really important, and individuals shouldn't be afraid to make errors." If you genuinely care about a firm, you'll come in every day and give it your all without worrying about your management team. We are looking for individuals that are motivated to work hard for us and advance the business, and see it as more than just a daily job.

As a team, we resolve every issue. If someone has an issue, they are welcome to contact us, and we will work to troubleshoot it together. Having said that, I like workers that have the ability to assess the issue and come to me with answers rather than just questions.

Native technology changes every day, and having a strong API is critical. We are also big on technology for internal communication, as we are a remote company with employees and clients all across the planet in different time zones and using different work schedules.

Joe believes that their market is extremely competitive and is only getting more so. Of sure, their achievements have made them stand out, but he believes that how we treat our customers is also important. According to Joe, we approach every campaign as though it were our own money, and customers seem to truly love the fact that we cherish and treat their success as if it were our own. He adds that not every campaign will be successful and that sometimes, despite our best efforts, we cannot make a client successful. However, if you treat people well, you may part ways with a client on good terms and do business with them in the future even if a campaign is unsuccessful.

ROI has a promising future and is expanding. Joe informs us that we have established ourselves as the industry leaders in our field and we anticipate keeping up our forward progress and prosperity.

Joe encourages aspiring business owners and entrepreneurs, if they have a strong desire to do something, then pursue it without hesitation, to move forward. You will achieve all the success you desire. Don't wait and don't give up. Go for it!

Joe also suggests that all the success and money in the world is pointless unless you have someone to enjoy it with, focus on your family, and put those that you care about above everything else. I owe everything to my beautiful wife and kids. They have been by my side through it all, and without them I could never have done it. IE


Company

ROI Marketplace

Management

Joe Burton
Founder
ROI Marketplace

Description

ROI Marketplace stands apart, having managed hundreds of millions of dollars in native advertising campaigns across multiple verticals and multiple platforms. And, most importantly, each campaign we manage successfully drives revenue that meets or exceeds client expectations.


Admired Leaders Magazine