“The Brand Builder”

John Nee, CMO of Segra, believes that branding, marketing, and culture are deeply intertwined and must be addressed together when developing a strategy that will deliver market-leading results. His approach relies on building data-driven, market-based solutions while bringing stakeholders together to make the right decisions with complete buy-in. He’s learned firsthand that companies succeed by creating a superior customer experience and telling a powerful corporate narrative. By transforming data and creativity into customer-centric programs, persuasive storytelling, and innovative solutions, he’s helped companies reach their full potential.

Segra is one of the largest independent fiber infrastructure bandwidth companies in the Eastern U.S. It owns and operates an advanced fiber infrastructure network throughout nine Mid-Atlantic and Southeastern states. Segra provides Ethernet, MPLS, dark fiber, advanced data center services, IP and managed services, voice and cloud solutions, all backed by its industry-leading service and reliability. Customers include carriers, enterprises, governments, higher education, and healthcare organizations.

As one of the largest independent fiber network companies in the Eastern US, Segra has a broad and dense service footprint across the Mid-Atlantic and Southeast. “We’re known for our future-forward infrastructure and state-of-the-art voice and data technology solutions for businesses of all sizes and wholesale transport services to some of the world’s largest carriers,” says John. “Our network features the latest advances in SONET, IP, Ethernet, and dark fiber architectures, as well as high performance data centers throughout the Mid-Atlantic and Southeast regions.”

The company offers state-of-the-art communication solutions backed by always-on customer service, all of which are promoted by the Segra marketing team with a focused B2B go-to-market strategy. According to John, “Marketing serves as the voice of the customer and therefore must partner with every department in the company in order to deliver a superior customer experience. Marketing departments and their leaders need to reach out cross-functionally to ensure that every customer touchpoint reinforces the brand experience and builds customer loyalty.” John implemented a marketing automation platform that has been a game-changer in how the company markets to customers and prospects and measures the success of marketing campaigns and sales activity. The company publishes a monthly report for the executive management team that summarizes the marketing results and highlights trends and ROI.

"Branding, marketing, and culture are deeply intertwined and must be addressed together when developing a strategy that will deliver market-leading results"

Segra delivers critical information technology and connectivity services to large businesses, and these customers are looking for a solid partner they can trust. By listening to their needs and understanding their business, the company can provide a tailored solution that naturally separates them from the competition. This approach establishes trust from the first meeting and begins long-term customer loyalty.

Many customers have businesses that require 24/7 connectivity and can’t afford any unexpected downtime. Segra provides solutions that ensure a business' mission-critical need of being connected to the Internet is met. Having high performance and redundant fiber connections allows customers to reliably maintain their Internet connection and continue doing business without ever having to worry about their network going down. Segra is constantly investing in its network to enhance its performance and extend its service area. This will allow more businesses to benefit from a broader suite of services with greater reliability.

Segra’s culture is the foundation to delivering world-class products and services with a superior customer service experience. John works with the leaders of all departments so that the company brand is evident throughout the organization, with customers, and in the marketplace. IE