Michael Yurchuk, General Manager of Christian Lingua, Top 10 Admired Leaders of 2024

Nathan Coe
Chief Executive Officer
The Construct Property Group


Michael Yurchuk, General Manager of Christian Lingua

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The Construct Property Group is made up of two building companies and a property management company. The company's CEO, Nathan Coe, recounts the establishment of Value Homes, the original building company, over three decades ago, with the goal of constructing affordable homes for Far North Queensland residents. This ethos remains at the heart of the company, which strives to provide "affordable dreams for all Far North Queenslanders." In a volatile industry where builders typically calculate pricing based on square meters, Construct Property Group goes above and beyond to understand each aspect of a project in order to deliver quality homes within budget. The team at Construct Property Group upholds this dedication, committed to providing the best value to their clients.

Nathan has been fortunate to have a diverse educational and professional background. He has earned trust and support in facing challenges, and he is also grateful for the guidance and support of mentors like the founder of Value Homes and his father-in-law, which have allowed him to learn the keys to success. Through hard work, sacrifice, and dedication, he learned that trying harder makes you luckier, which also helped him develop his leadership style and strive for ambitious goals by setting a strong work ethic for his team.

Before joining Construct Property Group, Nathan worked for a struggling business, where he successfully doubled the turnover in 5 years through strategic growth plans and expansion into new markets. At Construct Property Group, he has utilized his expertise to implement marketing strategies, improve products and services, and re-establish the Value Homes brand. Thanks to his efforts and the collaboration with key staff, the company's turnover has significantly increased from $9,000,000 to around $40,000,000, with a goal of reaching $50,000,000 in the next financial year.

When Nathan first joined the company, some people perceived him as assertive and determined. While opinions were divided, he took the time to evaluate each employee and focused on developing those who were committed to their roles and company. Construct Property Group prioritizes shared success among its staff, offering incentives to help them build wealth beyond their salaries. Nathan values his staff's families as much as his own, often allowing them to leave early for important family events without using up their leave balances. Compared to other companies, this approach has led to fewer sick days due to employees' dedication to their work and eagerness to contribute to the company's success. He has fostered a close-knit work environment through a social club, organizing activities like fishing charters and dinner events.

Managing human resources is a challenging and crucial aspect of any organization, as it plays a significant role in achieving success, Nathan adds. Building relationships outside of work, whether through social activities like grabbing coffee or playing golf, can foster a strong sense of teamwork and collaboration, according to him. Each staff member plays a vital role in the company's success, and if one person is not performing efficiently, it can have a ripple effect on the entire team. Nathan also worked to change the mindset of those who were not working. Everyone understands this and supports each other, making social interactions easier to trust and rely on. It is important to ensure that each team member is giving their best effort and not letting their colleagues down.

It is important to remember that success and failure are shared experiences within our organization, according to Nathan. It is nearly impossible for anyone to achieve perfection in an industry with so many variables. In times of success, they all celebrate together, and in times of struggle, the entire staff works together to support those in need. By working as a team, they are able to accomplish significant things efficiently, whereas individual efforts may not yield the same results.

Nathan believes that being in the business world is both challenging and fulfilling. Success in business depends on having a committed team that is willing to follow directions and take ownership of their work. He compares this teamwork to steering a ship through a storm, emphasizing the importance of trust and leadership. Just as a ship needs a captain to avoid sinking, a successful business requires a strong team. By investing in your employees, you can build loyalty and a positive work environment that may encourage them to stay with the company long-term!

In addition, by prioritizing the quality of construction projects and improving the work ethic of external contractors and suppliers, Nathan was able to increase efficiency and productivity. He let go of those who were unwilling to improve, and rewarded those who showed growth with more opportunities. As a result, the company has excelled at finishing homes efficiently and within budget, outperforming competitors in the region and nationwide. Building on this success, Nathan expanded the business to include property management services, creating Value Homes Property Management. This venture has filled a gap in the market for both local and out-of-town investors, offering a trusted team to manage their valuable assets. By establishing a close, trustworthy relationship with clients, the business has gained a reputation as a reliable advisor in the industry.

Living in Far North Queensland, it is important to have a love for the outdoors. Nathan enjoys playing golf and fishing. He generously sponsors a local golf club through his business, which allows him to treat high-performing staff to a round of golf with him. This provides a relaxed setting for discussing company strategy with his management team, free from distractions. Nathan also uses golf outings to build closer relationships with suppliers and subcontractors, ensuring competitive pricing for his business. In addition, he owns a fishing boat, which he uses for relaxation with his family and for important strategy discussions with his team away from daily distractions.

Nathan regularly visits each sub-division to observe competitors' products. He notes any new additions or styles that are capturing attention. While it may be tempting to imitate these strategies for a sense of security, true market leadership comes from understanding the market and target audience rather than simply following the competition. We can develop a unique and effective strategy to achieve unparalleled results by focusing on the market and clientele.

Construct Property Group is actively developing new products and styles to meet market demand, as well as collaborating with manufacturers to secure competitive pricing on high-quality products. They are expanding their carpentry team to increase efficiency and maintain quality for clients. By implementing these strategies, they are leading in providing affordable housing solutions and securing opportunities with government-funded projects in Far North Queensland, surpassing estimates and generating additional revenue.


Company

The Construct Property Group

Management

Nathan Coe
Chief Executive Officer
The Construct Property Group

Description

We are a multi-disciplined design, project management, and construction firm with over 30 years in construction, real estate and design experience in FNQ. We are committed to completing development projects to the highest possible levels of dependability and quality.


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