Remote Work is the Great Equalizer, Opening Doors to Talent Around The World

With Nick Broughton as a partner, GoGlobal empowers organizations and individuals to embrace global opportunities with cutting-edge solutions in global business expansion, HR, Employer of Record (EOR), payroll and talent acquisition. What makes the company unique is its unmatched in-house operational infrastructure spanning 86 countries across six continents. GoGlobal’s vision has evolved over time to not only address global HR needs but also to serve as a strategically for clients. Initially focused on EOR services, the company has evolved to become the preferred partner for global expansion, offering comprehensive services in talent attraction and management.

Over the past 12 months, GoGlobal has seen many of its competitors lay off a substantial number of employees to meet shareholder expectations. They’ve been doing the opposite, growing and hiring. In Nick’s 23-year career, he has gained valuable industry experience in a variety of professional roles. From founding a boutique search firm to leading global payroll and outsourced employment, he has spearheaded the adaptation of businesses to meet global market demands. Embracing an entrepreneurial spirit, Nick and the other partners at GoGlobal continually refine their models to offer integrated solutions in international HR services.

Unlike most of its competitors, GoGlobal is privately held, which means the company prioritizes long-term success over short-term profit and appeasing shareholders. This allows GoGlobal to focus on the well-being of its teams, continuously enhance its services and advance technologically without the pressure of pursuing an exit strategy. As a result, GoGlobal enjoys greater flexibility in how it operates and values agility, easily pivoting to meet market and client needs.

The HR landscape is rapidly evolving with numerous emerging trends and changes. One notable and accelerating shift is the move from outsourcing to insourcing, where companies increasingly use EOR solutions to hire internal talent. Additionally, the adoption of AI and Language Learning Models (LLMs) to enhance employee, client, and customer experiences is expected to boost efficiency, streamline processes and lower costs. Salary arbitrage will also remain a significant trend in 2024, with companies looking at lower-cost talent hubs.

As companies extend their reach into new international markets, there’s a growing demand for local talent possessing cultural understanding, familiarity with business practices and, in certain instances, strong proficiency in the English language. These trends require a strategic blend of local knowledge, specialized skills and diversified HR solutions.

GoGlobal’s Recruit & Hire services provide companies with salary benchmarks for key roles around the world, such as software developers and go-to-market positions such as customer support, account executives, sales, business development and marketing. The team helps companies recruit, hire, manage, pay and off-board talent, providing the full range of talent management solutions. GoGlobal also has deep expertise managing independent contractors on behalf of companies as an Agent of Record (AOR) and extensive global benefits knowledge. To safeguard regulatory compliance across various regions and countries, the team leverages the expertise of subject matter experts (SMEs) and local representatives in 86 countries.

A core area of focus for Nick is championing opportunities in fast-growing industries and regions. This includes advising and supporting international tech companies aiming to make a significant impact in emerging and rapidly expanding economies. Africa and Latin America (LATAM) present vast opportunities, with a growing pool of young, highly skilled talent, particularly in tech-focused roles. Additionally, the Middle East and North Africa (MENA) regions, notably Saudi Arabia and the United Arab Emirates, are emerging as a hub for innovation and talent.

These regions are not only rich in talent but also advancing their business ecosystems, making them attractive for global businesses seeking diversification and access to new consumer bases. The combination of talent availability, economic growth and favorable business climates positions these areas as hotspots for global expansion.

GoGlobal recently worked with a leading US-headquartered software development company looking to expand into the Saudi Arabian market. Working with their in-house legal and HR teams, the GoGlobal team helped the company navigate a complex web of legal, HR and compliance considerations and ultimately source, onboard, manage and pay six workers for them in the Kingdom. As the exclusive and retained talent acquisition and EOR partner, GoGlobal advised on compliance with local regulations, minimizing risks and helping them to successful expand into this dynamic country.

As a remote company, GoGlobal adopts a people-first approach, prioritizing performance and utilizing cutting-edge technology to foster a cohesive work environment that transcends physical distance. Benefiting from a naturally diverse workforce encompassing employees from varied cultures, backgrounds and experiences, GoGlobal promotes a culture of inclusivity. The company leverages technology to create an environment where diverse talents collaborate to achieve collective goals. Alongside other leaders at GoGlobal, Nick promotes a culture that values candor, agility, diversity and a contrarian approach – fearlessly challenging the status quo in international business.

Open and honest dialogue is encouraged at GoGlobal, allowing for challenges and debates while safeguarding the interests of all involved. The focus is on investing in people and personal interactions, prioritizing exceptional care and personalized support for every client and team member. Collaboration thrives at GoGlobal through a shared purpose and mutual trust, according to Nick. Embracing risk-taking and learning from mistakes, GoGlobal prioritizes forward momentum and continuous improvement.

Being a people-first company, GoGlobal believes in the unique advantages of the Power of 2 Model. This model positions GoGlobal as the pivotal connection point between clients and their employees. With dedicated account managers for clients and local HR representatives for managed employees, GoGlobal redefines industry standards and sets a gold standard in global expansion. The dual-specialist approach involves experts on both sides actively participating in and managing every process, from onboarding to payroll. By leveraging this end-to-end approach, GoGlobal proactively identifies potential issues before they arise, offering a solution-oriented strategy rather than reactive responses.

GoGlobal's Power of 2 model is more than just a strategy. It's a commitment to providing unparalleled local support and service to clients and their employees. This commitment distinguishes GoGlobal from others in the industry, ensuring clients receive exceptional support and service at every step.

GoGlobal is poised for significant growth in 2024, introducing several new offerings that underscore the company’s position as the go-to partner for global expansion. With a comprehensive suite of services encompassing recruiting, hiring, managing and paying talent across the globe, GoGlobal has established itself as the leader in international HR and Employer of Record (EOR) services.

Despite rapid growth and ambitious plans for the future, GoGlobal remains true to its original vision of being a people-first, technology-enabled company.