Mr. Vincent Chan, President of HLS Group, Top 10 Admired Leaders of 2024

Rita Hernandez
President & Founder
PremierDS


Mr. Vincent Chan, President of HLS Group

Identity is built on education and experience

PremierDS, founded by its president, Rita Hernandez, is a leading destination and immigration services company in Latin America and the Caribbean. They assist executives from multinational corporations in 34 countries and over 100 cities to transition smoothly to new locations. PremierDS offerings include home finding, school search, settling-in, departure assistance, property and tenancy management, temporary housing, transportation coordination, visa and work permit applications, local documentation, notifications, and document management. They also offer destination services like local orientation tours and assistance with everyday necessities like banking, healthcare, and transportation.

Rita, a mobility professional from Dover, NJ, deeply understands global issues and diversity. Her values include hard work, integrity, and empathy. Her education and life experiences have shaped her commitment to making a positive impact. Rita started PremierDS 23 years ago, providing exceptional support for relocation complexities. Her journey has reinforced her belief in perseverance and innovation, emphasizing the importance of adapting to global business challenges.

Rita is dedicated to cultivating an inclusive environment that embraces adaptability, continuous learning, and strong personal and professional principles at PremierDS. The company deeply values diversity, equity, and inclusion. Her journey underscores the importance of adaptability, enabling PremierDS to navigate challenges, seize opportunities, and foster a diverse workplace while paving the way for a brighter, more sustainable future.

Her passion for travel and cultural immersion has helped her understand expatriates’ backgrounds and improve destination and immigration services. She is also a passionate reader of leadership, corporate strategy, and cultural studies literature, which helps her understand industry trends and new management methods. Ultimately, her networking and creative hobbies have led to collaborations and partnerships at PremierDS. Rita strives for balance and ensures her interests contribute to her success.

Rita, a sustainable leader, introduced a holistic destination and immigration services model, integrating visa processing, document procurement, home-finding, and settling-in for expatriates. PremierDS aimed to fill the traditional relocation market with a one-stop solution and launched strategic initiatives to reduce environmental impact.

When it comes to leadership, Rita is a visionary who emphasizes ethics, empowerment, and the future. She guides her team by providing necessary tools, resources, and support, nurturing a culture of continuous learning and professional development. She empowers her PremierDS team to lead initiatives, encouraging confidence, ownership, and accountability. She helps them develop attainable goals that support their long-term vision. Rita coaches and heartens innovation, constantly improving services to meet changing needs.

In client relations, internal policies, and decision-making, Rita prioritizes ethics. She values fairness, responsibility, and alignment with values. She inspires her team to achieve corporate goals and positively impact clients, partners, communities, and the environment. She values diverse teams, promoting innovation and problem-solving. Rita encourages cross-functional collaboration, promoting idea exchange and support, eliminating silos, and improving results and innovation.

Rita guides PremierDS towards practical goal setting by establishing SMART strategic organizational goals that are specific, measurable, realistic, relevant, and time-bound that support its vision and mission. The company communicates these goals, showcasing each department’s contribution to success. To help team members understand their roles in the company’s success, Rita links team and individual goals. She encourages cross-departmental collaboration and communication to eliminate silos and align goals, maximizing synergy and boosting organizational buy-in and motivation.

Besides, PremierDS has restructured its business strategy to meet changing market conditions and objectives. To meet the growing demand for destination and immigration services in emerging markets, the company expanded its regional scope. PremierDS also incorporated sustainability into its operations, emphasizing eco-friendly practices in relocation services and reducing its carbon footprint.

PremierDS’s client-centric approach is also inclusive, valuing diverse perspectives and experiences. The company emphasizes personalization in delivering exceptional relocation and immigration experiences. Its dynamic strategy adapts to industry trends and client needs. It demonstrates its commitment to diversity, equity, and inclusion, ensuring exceptional relocation and immigration experiences.

PremierDS has implemented strategic initiatives to reduce its environmental impact, including planting one tree in the Amazon rainforest for every expatriate served. This has improved the company’s brand reputation and appealed to corporate responsibility-loving clients. Strategic advancements that align with market trends and the changing needs of customers, partners, and assignees drive PremierDS’s performance and growth.

PremierDS is a company that values goal achievement and collaboration. Regular updates inform team members about their progress, fostering accountability and continuous improvement. The company promotes a cohesive, inclusive, and innovative workplace, boosting company growth and enhancing the experiences of clients, partners, assignees, and team members. PremierDS’s vision and goals emphasize open communication, cross-functional teams, and mutual respect. Empowered teams make decisions, trust each other, and celebrate successes.

PremierDS is adaptable, flexible, and quick to change, welcoming new ideas and collaboration. They believe collaboration improves organizational relationships, employee satisfaction, and retention, making PremierDS a workplace where individuals love working together and want to help the business succeed.

The company regularly seeks client feedback to identify strengths and areas for improvement. Attending industry conferences and professional networks helps them stay updated on new trends and competition techniques. Their participation in these events helps maintain excellent relationships with partners and suppliers, who provide valuable insights into competitors’ methods and market positioning. The company focuses on innovating services and providing unique, value-added solutions. Their personalized, high-quality services develop long-term client relationships, setting them apart from competitors. Their agile structure allows them to adapt to market changes and respond quickly to competitors, ensuring competitiveness.

PremierDS is launching violet, their virtual interactive online expatriate technology app, to enhance services and provide value to clients. violet will streamline relocation operations with real-time updates, tailored dashboards, and easier access to critical documents and resources, demonstrating their dedication to improving services. The company is also committed to sustainability, reducing carbon footprints, and supporting local communities through partnerships. They aim to expand destination and immigration services, offering clients localized support and customized solutions. They collaborate with industry leaders to enhance service capabilities, providing seamless experiences with integrated relocation and immigration services. Above all, to improve clients’ relocation experiences and provide on-the-ground information, they regularly expand their local consultants and service providers network in key LATAM and Caribbean regions.

PremierDS maintains its leadership in destination and immigration services across LATAM and the Caribbean under Rita’s management by consistently delivering personalized, client-focused solutions. Through a deep understanding of the unique cultural and regulatory landscapes, PremierDS leverages its expertise, technology, and strong local partnerships to ensure seamless destination and immigration services delivery. The company’s commitment to excellence, adaptability, and continuous improvement enables it to stay ahead of industry trends, providing unmatched service quality and reinforcing its reputation as a trusted regional leader.


Company

PremierDS

Management

Rita Hernandez
President & Founder
PremierDS

Description

PremierDS provides end-to-end destination and immigration services for executives on international assignments. Services are offered in 34 countries and nearly 100 cities in Latin America, the Caribbean, and the United States.


Admired Leaders Magazine