Marnie Byford, Chief Operating Officer of Supreme Staffing, Top 10 Promising CEOs of 2023

Shareen Minor
Chief Revenue Officer
Ontellus


Marnie Byford, Chief Operating Officer of Supreme Staffing

“Execute a comprehensive approach”

As the Chief Revenue Officer, Shareen Minor is a leader at Ontellus, one of the top companies in the country for data intelligence, medical and social canvassing services, records retrieval, and services for the insurance and legal sectors. Throughout the course of a claims investigation and litigation discovery process, the nation's leading insurance carriers, TPAs, self-insureds, and legal firms rely on Ontellus to procure vital medical, pharmaceutical, employment, and other essential documents.

Shareen has a strong belief in being a leader with foresight. She possesses the ability to anticipate forthcoming industry trends and identify avenues for business expansion. Moreover, she employs analytics to gain a comprehensive understanding of the broader implications of her strategic endeavors. She ardently advocates for empowerment, collaboration, and nurturing a spirit of camaraderie.

Effective communication and transparency are critical in the context of teamwork, as Shareen adeptly establishes clear expectations. She understands the value of keeping employees informed, as it cultivates a unified understanding of the organization's goals and vision. Shareen also emphasizes the significance of acknowledging and celebrating achievements. Leading by example and actively participating in projects alongside the team is a strategy she has found to be particularly impactful. At minimum, they must regularly complete a number of responsibilities in order to maintain a competitive advantage and remain abreast of the offerings and strategies of their competitors.

To start, Shareen establishes clear, overarching organizational goals that are pertinent, measurable, achievable, and detailed. She ensures that these goals are effectively communicated throughout the organization, with specific key performance indicators established at each level. As a leader, her main emphasis lies in monitoring individual goals, offering development opportunities aligned with these objectives, and supporting employees in collaborative efforts to attain them.

Shareen, when embarking upon the launch of novel business endeavors and products, skillfully directs her attention towards pivotal spheres of influence: burgeoning trends, the discerning tastes of customers, and an array of diversified streams of revenue. In her capacity as Chief Revenue Officer, she deftly achieves this by immersing herself in the mindsets of clients and their formidable obstacles, harnessing an extensive understanding of cutting-edge technologies capable of expediting operations, and fostering an enriching collaboration with her esteemed business partners to augment the worth of their innovative solutions in the marketplace. When executed with utmost precision, these arduous endeavors unfailingly bestow upon their organization laudable and enduring growth.

It was crucial that Shareen put tactics into place for the team to adjust to in order to be more responsive to their clients as she navigated the shifting landscape of their sector, extending their reach and aligning a customer journey to include new and diverse customers in their increased total addressable marketing (TAM). They were positioned for long-term success in a cutthroat market thanks to these strategic changes.

These include identifying competitors, diligently tracking their marketing and pricing campaigns, assessing their performance metrics in relation to their own, and above all, attentively listening to their clients. Consistently engaging with industry events and keeping abreast of market dynamics is crucial not only for myself but for my team as well. By devising strategic initiatives that capitalize on their strengths and surpass their competitors, they position themselves for long-term growth and achievement.

Clients benefit from Ontellus' innovations, top-notch service, and rapid turnaround times, which enable them to expedite and automate their claims and litigation processes effectively. Moreover, Ontellus has been pioneering medical and social media canvassing, involving the acquisition of vital information from medical facilities in specific geographic areas pertaining to a claim, such as treatment dates and locations. Through Medical and Social Canvassing, clients can accelerate their injury claims with industry-leading turnaround times, personalized services, and substantial results.

In pursuit of augmenting their clients' experience, it is crucial for them to collaborate with strategic partners, bundle solutions, and continually improve their social canvassing, record organization, and provider portal. Additionally, implementing proactive customer engagement strategies, such as feedback mechanisms and prompt resolution of client inquiries, will further enrich the client journey.


Company

Ontellus

Management

Shareen Minor
Chief Revenue Officer
Ontellus

Description

Ontellus empowers insurance carriers, self-insured corporations and law firms to reduce costs, make informed decisions and accelerate claims resolution. As the nation’s largest, privately-held records retrieval provider, Ontellus leverages decades of experience and cutting-edge technology to deliver impactful products and client-centric services within industry-leading turnaround times.


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