“Transforming Healthcare, Changing Lives”

A great leader maps out the organization’s vision and motivates the team to achieve its goals, but always gives team members sufficient ownership and responsibility to execute on that vision. Such a leader must be able to connect with his/her team, and have the ability to inspire others to achieve their fullest potential. A great leader always needs to keep an eye on the big picture and ensure action is taken. Daniel Etra, CEO of Rethink’s leadership style is non-hierarchical and example-based. He tries to always be accessible to his team and communicate priorities by example and encouragement. “I try to let my team take ownership of tasks and reach decisions on their own, but am not afraid to step-in as necessary,” says Daniel. “Exploring ways Rethink’s technology can be used to improve care delivery and drive better patient outcomes is a key component of our daily life”.

"Rethink offers the industry-leading practice management platform for behavioral health providers specializing in individuals with autism and related disorders. "

When Daniel saw the explosion in the number of children being diagnosed with an autism spectrum disorder and the significant dearth of trained professionals available to deliver clinical best practice treatment, he knew he had to intervene. Rethink determined that the only way to deliver clinical best practice treatment in a scalable way was to leverage technology to train whoever was caring for the individual with the developmental disability how to deliver the treatment. This would impact all the entities revolving around the care of this population, including in the school, in the home, and in the healthcare system. Rethink found extensive research on the effectiveness of video modelling for training in fields such as medicine and the military and decided to combine this proven method of instruction with the proven and medically-recommended ABA treatment methodology, creating an online training and support system for individuals with a developmental disability and their caregivers worldwide.

Today, Rethink offers the industry-leading practice management platform for behavioral health providers specializing in individuals with autism and related disorders. Used by hundreds of providers serving tens of thousands of children nationwide, the software helps improve treatment outcomes by simplifying/automating work flows, improving staff training, and ensuring standardization and clinical fidelity of care delivery. Rethink also offers the industry-leading training and support platform for employees caring for dependents with a developmental disability. Rethink’s clients range from employers with under 1000 employees to over 500,000 employees, and across its book of business Rethink covers over 7 million lives.

Lastly, Rethink offers the industry-leading special needs management platform for public school districts. Serving all students with a special need as well as those requiring behavior support, the Rethink program is used by hundreds of districts in all 50 states, ranging from large urban systems like New York City, San Francisco, Dallas, Denver and others, down to small rural districts. The Rethink program allows districts to fully meet Federal IDEA requirements as well as a variety of state-based legislative mandates to provide an adequate education to students with a special need. The program also helps districts train staff and accurately measure the progress of a student population not subject to mainstream standardized testing. District clients have reported superior student outcomes and significant cost savings in mitigating the need for out of district placements than can run up to $100,000 per year per student for private programs.

“Today, there is no way to accurately predict the outcomes of interventions among individuals with developmental disabilities,” adds the steadfast leader. “Rethink is helping address this issue by gathering the largest data set of outcomes associated with this population, a data set that one day will be used to develop the right treatment protocols and facilitate the predictability of outcomes.”